Tuesday, February 16, 2010

Use what you've got Golf...

A buddy of mine asked my what my website was about and what it was I was selling.

He wrote me out a list of questions:

What are the five most important things that you know about golf and golf instruction that can make joe blow a better player?



1. I know how to get Joe blow to get himself feedback each and every time concerning contact and direction.
2. I know how to look at the ball athletically rather than mechanically (and that makes all the difference). The use of the eyes in the golf swing. Before, during and after the swing. This in itself could do in all golf instruction as we know it. You've seen the affects it has had on people's swings. You know this stuff works!
3. I know that practicing to hit the ball straight is about as useless as taking golf lessons from a pro correcting you every time you miss hit a shot. Traditional golf instruction teaches incompetence. It brings out frustration.
4. I know how to access existing skills they can use to play golf from any sport, immediately.
5. I know how to show you how to use what you have.
6.I know that the average Joe's potential is dependent upon hand-eye coordination and not technique and I know how to bring that potential out without mentioning gol, golf mechanics or taking them to the video (although it is sometimes useful).
*I do it with a sense of humor and Actual passion.

7.I told him that I have real knowledge of what is going on which is that "most people are not in their bodies" and that the now traditional teachings do everything to get them out of their bodeis. That traditional teaching teached to the mind and not the body. It teaches linearly and not wholistically.

*I continued....I have a unique ability to communicate this information on paper and on film and in person.

 What is it exactly that you are selling?

8. I am selling short cuts.
What are people buying?

*People do not have the money or the time to waste or to put in the necessary 10,000 hours to get good at golf...

What is the product?

The Products are UnGolf Products to improve your golf.

The products are non-mechanical, non-technical non-golf instruction.
I teach the person wha they know already. What they already know how to do well.

I then show them how to get out of the way and allow it to happen, naturally and without the burden of
mechanical perfection.

What is it exactly that you are selling?

I am selling a promise. I promise they will improve their golf gamse when they realize they already know what they are doing.
I can reveal that truth through my products.

What are people buying?

They are buying something tangible that will enable them to achieve their dreams of becoming a better golfer.
My products will give it to them.

What is the product?

Every product I have is there to get them out of their minds and into their senses.

Every product, including my actual "golf instruction" is designed to get them out of the students head and to integrate the feeling or sensation into their consciousness so they then can allow it to go into their unconscious. 
Read the Barkley excerpt.

My products are achieved through their previous participation as an athlete, a student, a teacher an observer a human being.

It is their birth right to be able to hit a ball with a stick toward a target. 

I e-mailed these answers to him and he replied later that day.

He said, "now that's what I'm talking about." He continued, "that's how I should tailor my website." He said, "there is No-BS. No- holding back. No hedging."

I agree.